The Importance of Creating a Facebook Page for Your Business

                                              Over a billion people like and comment an average of 3.2 billion times every day. Having a strong Facebook presence                                           places your business amid these conversations and provides a venue for your customers to publicly recommend your brand                                         to a network of friends and connections. Facebook allows businesses to create a Facebook page for free. This enables you to:                       

                                      Build your Brand

                                      A properly crafted Facebook page will improve your visibility online, improve your search engine optimization (SEO) in                                                   real-time, and give your customers a place to gather and talk about your brand.

    Facebook provides demographics on your fans’ activity, including who is commenting, liking, or sharing your posts, as                                           well as their age range, gender and location. You can use this information to build targeted advertising campaigns or                                                     modify existing ones to better identify and engage with your active audience.

Reach a New Audience

    When people like your page, their friends and acquaintances see that activity as an endorsement of your business.                                               Customers can also suggest your Facebook page to individuals who otherwise may not be aware of your services. By                                               providing a social outlet for your business’ online presence, you’re providing new customers with another entry point to your brand.

Influence Friends and Fans

     On average, a Facebook user has 130 connections. When customers interact with your page, their friends will see it in their news feeds as a story. And because word of mouth is the strongest form of advertising, the interactions between your customers and their friends acts as a powerful endorsement of your business. Those endorsements go a long way in influencing purchasing decisions and helping you not only create new customers, but increase sales at the same time.